CivicScience, headquartered in Pittsburgh, is a market research organization that numerous sectors rely on for timely insights into consumer trends. Billionaire investor Mark Cuban said their data is not just predictive but also useful. Using their cutting-edge proprietary technology called InsightStore, the company regularly polls millions of unpaid Americans on a wide variety of issues.
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The findings of a poll about Americans’ interest in online casino gambling, taken between January 1, 2022, and February 4, 2022, were made public on February 7. This survey is meant to supplement the company’s gambling study from December 2021, which looked specifically at online sports betting.
With recent legalization in Connecticut and Michigan, online gaming is beginning to quietly expand across the United States. Many other states in the United States are thinking about following suit, with the expectation that this industry will provide sizable and consistent tax revenues.
The top three online markets in the country generated over $1.5 billion in sales in the first half of 2021. Each of these regions has also set new monthly revenue records many times in 2021. In spite of this, CivicScience’s polls have shown findings that both surprise some and confirm the expectations of others.
Most Americans, surprisingly, have not played at an online casino.
According to data collected by Statista, over 58% of casino goers are above the age of fifty. Thus, young people are not the target demographic for gambling establishments.
Those between the ages of 25 and 34 make up one-third of all internet users and are typically the primary focus of online gambling companies. However, 65% of the 4,199 people polled by CivicScience said they have never utilized digital casinos and have no intention of doing so in the near future.
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This is because the activity is still very uncommon in the United States, and tech-savvy young people tend to favor games in which they can actively shape the outcome. As a result, land-based industry behemoths have long been aware of this fact, and they successfully lobbied for the legalization of arcade-style gambling games in Nevada and New Jersey casinos. They hope to replicate this success in the digital world.
When asked how much they often spend on their hobby, 34% of individuals who use real money casino apps said they spend more than $500 per year, while 35% said they spend between $100 and $500 per year.
Even now, slot machines are king, while poker is a distant second.
The general rule of thumb in casinos for decades has been that slot machines generate over 60% of all gaming income. Over the course of the last few decades, that estimate has been repeated and confirmed on numerous occasions.
CivicScience poll finds that online gambling is very popular
Half of the acknowledged gamblers in the CivicScience study still try their luck at online slot machines for real money when they want to pass the time.
Three-and-a-half percent of respondents who took the CivicScience survey said they play poker regularly, making it the most popular card game behind blackjack (33%).
These numbers are consistent with the income that the US government reports for the internet sector. For instance, in January 2022, Caesars’ Atlantic City gambling sites reportedly earned $9 million in total gaming earnings, including close to $1 million from internet poker action, as reported by the New Jersey Division of Gaming Enforcement.
Those who are interested in cryptocurrencies are more likely to gamble online.
The popularity of crypto-only gambling sites continues to grow as more of them appear online. Metaverse platforms have also proven a fertile environment for token-based casinos that accept Ethereum tokens as wagers, which is an interesting development in and of itself.
CivicScience poll on Bitcoin gambling sites
The news that the SlotieVerse, a metaverse devoted solely to online gambling, has recently broken on the same prominent platform as Decentraland. The administration of the latter anticipates releasing the beta version of their digital community space by the end of the year.
This explains why 47% of crypto investors surveyed by CivicScience admitted to have played at an online casino. You either already use one, or plan to in the near future. Only 17% of people who aren’t crypto investors said they’ve played games online for enjoyment at some point. These numbers prove the undeniable connection between cryptocurrency and online gambling.
Although it may seem like younger generations would be more interested in online gaming due to their familiarity with more complex video games, the reality is that older generations still like traditional casino games.
These players expect more from their gambling experiences than what slot machines and blackjack can give them. As a result, many young people who are interested in online gambling show increased enthusiasm for crypto/metaverse casinos that provide unusual games or anticipate the release of more skill-based gambling games from operators.